Quiet Luxury: The GHR Matte Collection

Difference between GHR matte vs regular matte

Why We Moved Away from the Gloss

Let’s be honest for a second, there was a time when glossy tiles ruled every catalogue, showroom, and Pinterest board. They looked glamorous. They had that luxury shine. But anyone who’s actually lived with them knows the other side of the story:
Too much glare.
Slippery when the floor is wet.
And the constant “why are there footprints already?” frustration.

That’s exactly why GHR matte tiles started creeping their way back into homes, not as a trend, but as a correction.

The shift wasn’t about “rustic vibes.” It was about comfort. GHR  Matte tiles diffuse light instead of bouncing it around like a mirror. They feel organic underfoot, especially when you’re barefoot early in the morning. And with GHR technology, Glazed High Resistance, you’re not just getting a matte look; you’re getting a tile engineered to handle actual daily movement without losing its charm.

GHR matte tile surfaces aren’t porous, fragile, or hard to clean like old-school stone. They’re glazed vitrified, built with strength baked all the way in, and topped with a matte glaze that balances design with grip.
Basically, they look subtle, but they perform like beasts.

Built for Real Life

1. Grip You Can Trust

No one should step out of a shower or walk into the kitchen worrying about slipping. The matte surface of GHR tiles gives natural traction without feeling gritty or rough. Kids running around? Elderly parents at home? Pets zooming at 9 PM? These tiles keep the floor stable even when life gets chaotic.

And because they're glazed with high resistance, the grip doesn’t wear off easily. You don’t get those shiny “used” patches you see on low-quality GHR matte tiles.

2. Seamless Style

GHR Matte tiles do something glossy tiles simply can’t; they let the room breathe. They keep reflections low, calm down the visual noise, and create a soft atmosphere that feels intentional.

Whether your aesthetic leans toward Industrial Chic, Modern Farmhouse, Minimal Scandinavian, or a warm contemporary Indian home, GHR matte tiles blend effortlessly. They let furniture, rugs, and décor stand out instead of stealing the spotlight.

And here’s the underrated advantage:
Rooms with plenty of natural light actually look better with GHR matte tiles because there’s no harsh glare bouncing off the floor. You get a comfortable ambience all day long.

3. Less Cleaning, More Living

The best part? GHR Matte hides things glossy tiles love to expose, smudges, water spots, dusty footprints, the splash near the sink, and all the tiny things only you notice but no one else cares about.

With GHR tiles, daily maintenance becomes a two-minute task. A quick sweep, a normal mop, and the floor looks fresh again. No aggressive cleaners, no special treatment.
And because the glaze is scratch-resistant, it stays neat even in high-traffic areas.

The Application Showcase

We're going full visual imagination mode here. Picture these tiles where you actually need them.

The Bathroom Sanctuary

Stepping out of the shower shouldn’t feel like a dare. GHR Matte tiles add the grip you need without looking like rugged outdoor flooring. The finish hides water droplets, doesn’t show moisture patches, and makes the space feel like a calm retreat instead of a shiny, slippery zone.

The surface stays cool, feels natural, and turns your bathroom into the kind of place where you walk in just to breathe for a minute.

The High-Traffic Kitchen

If a room could talk, the kitchen would be ranting every day, spills, splashes, dropped spoons, sliding chairs, heavy cookware… it deals with everything.

GHR Matte tiles are built exactly for this chaos.
They’re engineered for high traffic, tough against stains, and don’t turn into a skating rink when the floor gets wet. Whether you’re cooking a three-course meal or simply boiling Maggi at 2 AM, the tiles help keep the space safe and stylish.

Living Rooms With Natural Light

GHR Matte tiles shine the most in sunlit rooms, ironically by not shining. The light gets absorbed softly, creating a warm tone throughout the day. No glare. No blinding reflections. Just a serene, balanced atmosphere that feels effortlessly premium.

If you love subtle elegance over flashy finishes, this combination is literally a chef’s kiss.

Outdoor & Semi-Outdoor Spaces

Patios, balconies, verandas, shaded walkways. GHR Matte tiles thrive outdoors too.
They don’t fade easily.
They handle temperature variations well.
And the matte surface provides grip even when the area is a bit damp.

Perfect for homes where indoor and outdoor spaces blend into one another.

Let’s Clear Up the Confusion

Myth:

“Matte tiles are harder to clean because dirt gets stuck on the surface.”

Reality:

Maybe… twenty years ago. But modern GHR matte tiles prevent dirt from sinking in. Dust sits on top, not inside the tile. A simple mop restores the floor. No scrubbing, no hard-water nightmares, no special chemicals.

The matte finish might look natural, but it’s sealed with a glazed coating made specifically to handle Indian homes' heavy cooking, dusty balconies, pets, wet bathrooms, and everything.

What Makes GHR Matte Truly Different?

Now let’s decode the technical stuff in a way that actually makes sense.

• They’re Glazed High Resistance Tiles: Meaning: they’re glazed vitrified tiles made for scratch-resistant, strength, stability, and real-life durability.
  Not fragile. Not chalky. Not porous.
• Slip-Resistant by Design: The matte isn’t just aesthetic; it’s functional. Perfect for bathrooms, kitchens, and homes with kids or elderly people.
• Scratch-resistant Glaze: Drag furniture. Roll suitcases. Slide carts. They can take all of it.
• Consistent in Colour & Texture: Since they’re glazed, the design is protected and doesn’t fade or “patch.” And every tile naturally gets a slightly different structure without any repetition.
• Suitable for Homes & Commercial Spaces: Cafés, showrooms, offices, retail stores, these tiles can handle the footfall. 
• A Wide Range of Colours and design: The palette is huge; neutral shades, cool greys, warm beiges, taupes, charcoals… there’s something for every interior mood. It comes in a sandy stone surface only, as per industry standards.
• Indoor or Outdoor; They Fit Anywhere: Living rooms, balconies, kitchens, bathrooms, corridors, patios; GHR Matte tiles adapt beautifully.

The Specs

Finish: GHR Soft Matte with sandy stone surface

Slip Resistance: R9 / R10 (depends on the specific tile)

Construction: Glazed Vitrified Tile (High-Resistance)

Durability: High scratch resistance, stain resistance, and footfall endurance

Sizes Available: 600×1200mm, 800x1600mm, 1200x1800mm, 1200x2400mm, 1600x3200mm

Best For:
Indoor living spaces: GHR Matte tiles bring that soft, non-glare vibe that makes living rooms feel warm instead of “too shiny for comfort.” They diffuse light beautifully, so even if you’ve got huge windows or bright LEDs, the room stays calm and balanced. Plus, the slip resistance and strength mean your floor can handle everyday life walking, dragging chairs, and kids running without losing its charm.

Kitchens: Kitchens are chaos central, spills, splashes, heat, movement, everything everywhere all at once. These tiles thrive in that environment. Because of the matte, high-resistance glaze, stains don’t cling, and water doesn’t turn the floor into a skating rink. They’re engineered for high-traffic zones, so daily wear, utensil dropping, or dragging stools won’t leave scratches.

Bathrooms: Wet areas need tiles that won’t betray you, and GHR Matte tiles are basically the loyal best friend of bathrooms. The R9/R10 grip keeps things safe when you step out of the shower, and the soft matte finish reduces harsh reflections from bathroom lights. You get that spa-like feel without stressing over slips or water stains showing up.

Balconies & Patios: These tiles work just as well outdoors because they handle constant foot traffic, dust, and weather shifts like champs. The matte surface stays steady underfoot, even in early morning when floors can get damp. And since they’re UV-friendly and scratch-resistant, colours remain stable and fresh, making balconies and sit-outs feel modern without being high-maintenance.

Showrooms:  Showrooms need two things: durability and a clean backdrop that highlights products, not the floor. GHR Matte tiles do exactly that. The non-reflective surface makes merchandise pop, and the strong glazed vitrified body withstands thousands of footsteps daily. They don’t show smudges easily, making them perfect for commercial spaces where aesthetics matter 24/7.

High-traffic corridors: Corridors are the highways of a home or building, constant walking, dragging luggage, footwear friction… the whole deal. These tiles are built for punishment. Their high-resistance glaze keeps them looking newer for longer, and because they are engineered for consistent grip, they maintain safety even in long, continuous stretches where footfall is nonstop.

Designer’s Note

"I recommend GHR Matte tiles to clients who want that clean, editorial magazine look but still live full-time in their homes with kids, pets, guests, everything. They’re practical, they age beautifully, and the matte finish makes any room feel expensive without trying."
, Sarah J., Lead Architect